Fishing Lures

Fishing Lures

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    The Lures collection is Blue Water Hunter's full selection of artificial baits for West Coast saltwater fishing, spanning swimbaits, jerkbaits, jigs, surface irons, and soft plastics used to target calico bass, halibut, yellowtail, and rockfish from California up through the Pacific Northwest. Lures are organized to make it simple to match a bait to conditions: swimbaits and soft plastics for working structure and kelp beds, jerkbaits for suspended fish in cooler water, metal jigs for yo-yo and vertical jigging over deep structure, and surface baits for topwater action on calico bass and bonito. This collection draws on gear that our own staff and West Coast anglers actually fish, not just what's popular nationally. Shop by lure style here, or drill into the Swim Bait, Jerk Bait, and Jigs collections for a more targeted selection built around a specific presentation.

    Fishing Lures FAQ

    What are the best artificial lures for Santa Barbara?

    Soft-plastic swimbaits and grubs on jig heads work for halibut and kelp bass. Metal jigs suit bonito and yellowtail, and topwater lures can draw strikes when fish are on the surface. Rockfish and lingcod respond to jigs and plastics fished near the bottom.

    What lure colors should I use?

    Natural baitfish colors (silver, blue, and white) are a good default in clear water. Brighter colors like chartreuse and pink can help in stained water or low light. Many anglers carry a few of each and let the fish decide.

    How do I choose lure size and weight?

    Choose a lure that matches the size of the local bait, and heavy enough to reach the depth you want in current. A lure that is too light won't get down, and one that is too heavy can snag more often.

    Do I need to change lures with the conditions?

    Often, yes. Slow your retrieve in cold water and speed up when fish are feeding aggressively. If one lure isn't getting bites, try changing the color, size, or depth before moving.