Jerk Baits

The Jerk Bait collection carries soft plastic jerkbaits used to trigger reaction strikes from calico bass, halibut, and other structure-oriented species found along the West Coast. Rigged weightless, on a light lead head, or Texas-style, jerkbaits produce an erratic, injured-baitfish action that draws fish out of kelp beds, rock piles, and drop-offs, especially when more subtle presentations aren't getting bit. The collection covers a range of sizes and colors to match local bait patterns and water clarity, from natural anchovy and sardine tones to brighter colors for stained water. Jerkbaits are a favorite among West Coast structure fishermen for their versatility, since the same bait can be fished fast for reaction bites or slow-rolled for a more natural presentation depending on how active the fish are that day.