Bring more fish to the boat with Berkley Gulp!, the #1 scent-dispersion soft bait trusted by anglers worldwide. Designed to out-fish and out-last traditional plastics, Gulp! releases up to 400% more scent, creating a powerful scent trail that draws fish from far distances.
Perfect for saltwater predators like halibut, seabass, rockfish, lingcod, and more — this is the bait we use and trust here in the Santa Barbara Marina.
Why Anglers Choose Gulp!
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Unmatched scent dispersion that triggers aggressive strikes
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Biodegradable formula — fish it confidently and responsibly
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Soft, natural feel increases hook-ups and hold time
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Multiple shapes & colors to match any forage or water clarity
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Can be recharged in the Gulp! Alive! solution for extended use
Ideal For
Boat anglers, pier fishermen, kayak anglers, surf casters, and anyone targeting hungry fish in our local Santa Barbara waters.
Blue Water Hunter Notes
We’ve tested these baits from Goleta to the Channel Islands — and when the bite is slow, Gulp! almost always gets eaten first. A must-have in every tackle box.
