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Swimbaits remain one of the most consistent producers for West Coast structure fishing, and this collection is built around the patterns and sizes that perform locally rather than a generic national lineup.\u003c\/p\u003e","products":[{"product_id":"hookup-baits","title":"HOOKUP BAITS","description":"\u003ch4 data-mce-fragment=\"1\"\u003eFeatures\u003c\/h4\u003e\n\u003cul class=\"productfeatures\" data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePremium hand crafted soft baits designed and made in the USA\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eRealistic movements entice fish to strike\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eNatural looking\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLong casting, straight running baits for fish that like to chase!\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e1 oz (3\/0, 3 X Strong Owner Hook) and 1.5 oz. 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The Easy Shiner is a favorite among anglers because of its versatility in any fishing condition.\u003c\/p\u003e\n\u003cbr data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eNatural swimming action\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSpecific plastic densities for better balance and action\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eCustom 2-tone color process\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eStrong squid scent (Sight Flash and French Pearl are unscented)\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"KEITECH","offers":[{"title":"2\" FRENCH PEARL","offer_id":40449270513718,"sku":"","price":4.99,"currency_code":"USD","in_stock":true},{"title":"3\" RAINBOW SHAD","offer_id":40449268351030,"sku":"","price":8.49,"currency_code":"USD","in_stock":false},{"title":"3\" ELECTRIC\/BLU CHAR","offer_id":40449261469750,"sku":"","price":8.49,"currency_code":"USD","in_stock":false},{"title":"3\" SIGHT FLASH","offer_id":45223937966385,"sku":"","price":8.49,"currency_code":"USD","in_stock":false},{"title":"3\" Sexy Shad","offer_id":45223942619441,"sku":"","price":8.49,"currency_code":"USD","in_stock":true},{"title":"3\" SILVER FLASH","offer_id":50084628300081,"sku":"","price":8.49,"currency_code":"USD","in_stock":true},{"title":"3\" SEXY SHAD","offer_id":48581791088945,"sku":"","price":8.49,"currency_code":"USD","in_stock":true},{"title":"3\" ELECTRIC SHAD","offer_id":48581785714993,"sku":"","price":8.49,"currency_code":"USD","in_stock":true},{"title":"4\" BLUEGILL FLASH","offer_id":50084546052401,"sku":"","price":8.95,"currency_code":"USD","in_stock":false},{"title":"4\" FRENCH PEARL","offer_id":40449763475510,"sku":"","price":8.95,"currency_code":"USD","in_stock":true},{"title":"4\" SILVER","offer_id":39979170857014,"sku":"","price":8.95,"currency_code":"USD","in_stock":false},{"title":"4\" ELECTRIC\/BLU CHAR","offer_id":40449248821302,"sku":"","price":8.95,"currency_code":"USD","in_stock":false},{"title":"4\" ELECTRIC SHAD","offer_id":50052256268593,"sku":"","price":8.95,"currency_code":"USD","in_stock":true},{"title":"4\" SIGHT FLASH","offer_id":39979170889782,"sku":"","price":8.95,"currency_code":"USD","in_stock":false},{"title":"4\" ALEWIFE","offer_id":52929050607921,"sku":null,"price":8.95,"currency_code":"USD","in_stock":true},{"title":"4\" CRYSTAL SHAD","offer_id":51419572076849,"sku":"","price":8.95,"currency_code":"USD","in_stock":false},{"title":"5\" ELECTRIC SHAD","offer_id":39979170922550,"sku":"","price":9.99,"currency_code":"USD","in_stock":false},{"title":"5\" SEXY","offer_id":39979180130358,"sku":"","price":9.99,"currency_code":"USD","in_stock":false},{"title":"5\" SIGHT FLASH","offer_id":48581686198577,"sku":"","price":9.99,"currency_code":"USD","in_stock":true},{"title":"2\" SIGHT FLASH","offer_id":50720741687601,"sku":"","price":7.99,"currency_code":"USD","in_stock":false},{"title":"4\" PINK MAGIC","offer_id":50720769573169,"sku":"","price":8.95,"currency_code":"USD","in_stock":false},{"title":"3\" SIGHT BLUE GHOST","offer_id":51419541340465,"sku":"","price":8.49,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0247\/8299\/5510\/products\/F16558_Silver_Flash_01.jpg?v=1646164991"},{"product_id":"keitech-fat-swing","title":"Keitch - Fat Swing Impact","description":"\u003cp\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003cstrong\u003eKeitech Swing Impact FAT\u003c\/strong\u003e\u003cspan\u003e offers anglers an extremely versatile bait that can be utilized with a number of techniques and in almost any scenario. The Keitech Swing Impact FAT is thicker than the original, but just as deadly on A-rigs, jigs, spinnerbaits, Texas-rigs, and Carolina Rigs. No matter how it’s fished, the beefed up paddle tail of the Keitech Swing Impact FAT creates a distinct swinging action that fish find irresistible. The Keitech Swing Impact FAT is also made with a special dual-injection molding process, which combines two different salted plastics and gives it a well-balanced action at any speed. 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SHAD","offer_id":47573299560753,"sku":"","price":7.99,"currency_code":"USD","in_stock":false},{"title":"3.5\" FRENCH PEARL","offer_id":47573395341617,"sku":"","price":7.99,"currency_code":"USD","in_stock":false},{"title":"3.5\" SLIGHT FLASH","offer_id":50084658774321,"sku":"","price":7.99,"currency_code":"USD","in_stock":true},{"title":"4\" ELECTRIC SHAD","offer_id":46325986394417,"sku":"","price":7.99,"currency_code":"USD","in_stock":true},{"title":"4\" FRENCH PEARL","offer_id":47566468284721,"sku":"","price":7.99,"currency_code":"USD","in_stock":false},{"title":"4\" sight flash","offer_id":47572981285169,"sku":"","price":7.99,"currency_code":"USD","in_stock":false},{"title":"4\" SILVER FLASH","offer_id":50055809106225,"sku":"","price":7.99,"currency_code":"USD","in_stock":true},{"title":"4\" ALEWIFE","offer_id":50084667949361,"sku":"","price":7.99,"currency_code":"USD","in_stock":true},{"title":"4.5 SIGHT 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Fluid","offer_id":51835102036273,"sku":null,"price":8.95,"currency_code":"USD","in_stock":false},{"title":"Perchie Slayer \/ Synthetic motor Oil","offer_id":48271633711409,"sku":"","price":8.95,"currency_code":"USD","in_stock":false},{"title":"Perchie Slayer \/ Motoroil","offer_id":50728770634033,"sku":null,"price":8.95,"currency_code":"USD","in_stock":false},{"title":"Perchie Slayer \/ Motogold","offer_id":50728770666801,"sku":null,"price":8.95,"currency_code":"USD","in_stock":true},{"title":"Perchie Slayer \/ Motored","offer_id":50728772567345,"sku":null,"price":8.95,"currency_code":"USD","in_stock":false},{"title":"Zombie Slayer \/ Synthetic motor Oil","offer_id":48271633776945,"sku":"","price":8.95,"currency_code":"USD","in_stock":false},{"title":"Zombie Slayer \/ Motoroil","offer_id":50728770699569,"sku":null,"price":8.95,"currency_code":"USD","in_stock":false},{"title":"Zombie Slayer \/ Motogold","offer_id":50728770732337,"sku":null,"price":8.95,"currency_code":"USD","in_stock":false},{"title":"Zombie Slayer \/ Motored","offer_id":50728772600113,"sku":null,"price":8.95,"currency_code":"USD","in_stock":false},{"title":"Ozzy Slayer \/ Synthetic motor Oil","offer_id":48271633842481,"sku":"","price":8.95,"currency_code":"USD","in_stock":true},{"title":"Ozzy Slayer \/ Motoroil","offer_id":50728770765105,"sku":null,"price":8.95,"currency_code":"USD","in_stock":false},{"title":"Ozzy Slayer \/ Motogold","offer_id":50728770797873,"sku":null,"price":8.95,"currency_code":"USD","in_stock":false},{"title":"Ozzy Slayer \/ Motored","offer_id":50728772632881,"sku":null,"price":8.95,"currency_code":"USD","in_stock":false},{"title":"Vina Vampire Slayer \/ Synthetic motor Oil","offer_id":50728779153713,"sku":null,"price":8.95,"currency_code":"USD","in_stock":false},{"title":"Vina Vampire Slayer \/ Motoroil","offer_id":50728779186481,"sku":null,"price":8.95,"currency_code":"USD","in_stock":false},{"title":"Vina Vampire Slayer \/ Motogold","offer_id":50728779219249,"sku":null,"price":8.95,"currency_code":"USD","in_stock":true},{"title":"Vina Vampire Slayer \/ Motored","offer_id":50728779252017,"sku":null,"price":8.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0247\/8299\/5510\/files\/2SuperSlayerX.png?v=1707254766"},{"product_id":"hookup-baits-wsb-special","title":"HOOKUP BAITS WSB Special","description":"\u003ch4 data-mce-fragment=\"1\"\u003eFeatures\u003c\/h4\u003e\n\u003cul class=\"productfeatures\" data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePremium hand crafted soft baits designed and made in the USA\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eRealistic movements entice fish to strike\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eNatural looking\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLong casting, straight running baits for fish that like to chase!\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e1 oz (3\/0, 3 X Strong Owner Hook) and 1.5 oz. (5\/0, 3X Strong Owner Hook)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cspan data-mce-fragment=\"1\"\u003eHookup Baits is a manufacturer and designer of specialty fishing jigs and lures. All products are designed, and manufactured in San Diego, CA.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eUnlike any jig design on the market, Hookup Baits utilizes shape, color and action, which significantly increases the number of bites and fish caught.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThey allow the fisherman to match the size and type of bait fish the game fish are feeding on.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e","brand":"HOOKUP BAITS","offers":[{"title":"Pearl White WSB 5\/8","offer_id":49229186367793,"sku":"","price":15.95,"currency_code":"USD","in_stock":false},{"title":"Pearl White 1.5 WSB","offer_id":49229186400561,"sku":"","price":16.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0247\/8299\/5510\/files\/1018897324.jpg?v=1715898483"},{"product_id":"battlestar-rib-bait","title":"Battlestar Rib Bait","description":"\u003cp\u003eImplementing subtle changes to an otherwise generic design has made all the difference. We believe this is the most weedless swimbait in the world with the best hooksets, made specifically for surf fishing in California. Introducing the Battlestar  Rib Bait.\u003c\/p\u003e\n\u003cp\u003eBattlestar Rib Baits feature the original invention Rib-Through-Groove® design. Rig this bait Texas Rig style using the 5\/0 Battlestar XLS Weighted Swimbait Hook. Bury the hook tip under one or two of the ribs inside the groove. Your hook tip will stay secured in the groove and protected from loose weeds and debris by the rib located directly in front of it. \u003c\/p\u003e\n\u003cp\u003eThis Rib-Through-Groove® design is replicated on the bottom of the bait as well, so you can easily twist the bait on the spring bait keeper 180 degrees, then re-insert the hook to use the second groove. \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eBattlestar slimmed the body down a little to save hook gap for fish lips.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eBattlestar also added a bulge where the hook penetrates the tail, to add integrity, so the tail won't get broken off easily.\u003c\/p\u003e\n\u003cp\u003eThe texture of this plastic is... perfect. Soft enough to allow maximum action and hooksets, while firm enough so the ribs can endure until they are bit by a fish. These ribbed weedless swimbaits are designed specifically for use with our 5\/0 Battlestar XLS Weighted Swimbait Hook.\u003c\/p\u003e\n\u003c!----\u003e","brand":"Battlestar","offers":[{"title":"Shiny White Reverse Minnow \/ 3\"","offer_id":49266460983601,"sku":"","price":12.95,"currency_code":"USD","in_stock":false},{"title":"Shiny White Reverse Minnow \/ 5\"","offer_id":51822386315569,"sku":null,"price":12.95,"currency_code":"USD","in_stock":false},{"title":"Blue Pink Minnow \/ 3\"","offer_id":49266508071217,"sku":"","price":12.95,"currency_code":"USD","in_stock":true},{"title":"Blue Pink Minnow \/ 5\"","offer_id":51822386348337,"sku":null,"price":12.95,"currency_code":"USD","in_stock":false},{"title":"Blurple Reverse Minnow \/ 3\"","offer_id":49729493664049,"sku":"","price":12.95,"currency_code":"USD","in_stock":true},{"title":"Blurple Reverse Minnow \/ 5\"","offer_id":51822386381105,"sku":null,"price":12.95,"currency_code":"USD","in_stock":false},{"title":"UV Silver Anchovy \/ 3\"","offer_id":51822386413873,"sku":null,"price":12.95,"currency_code":"USD","in_stock":true},{"title":"UV Silver Anchovy \/ 5\"","offer_id":51822386446641,"sku":null,"price":12.95,"currency_code":"USD","in_stock":false},{"title":"UV White Red Flake \/ 3\"","offer_id":51822393688369,"sku":null,"price":12.95,"currency_code":"USD","in_stock":false},{"title":"UV White Red Flake \/ 5\"","offer_id":51822393721137,"sku":null,"price":12.95,"currency_code":"USD","in_stock":false},{"title":"Green Pumpkin Minnow \/ 3\"","offer_id":54312858943793,"sku":null,"price":12.95,"currency_code":"USD","in_stock":false},{"title":"Green Pumpkin Minnow \/ 5\"","offer_id":54312858976561,"sku":null,"price":12.95,"currency_code":"USD","in_stock":false},{"title":"UV Mono Green \/ 3\"","offer_id":54312859566385,"sku":null,"price":12.95,"currency_code":"USD","in_stock":true},{"title":"UV Mono Green \/ 5\"","offer_id":54312859599153,"sku":null,"price":12.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0247\/8299\/5510\/files\/52be1c_e8a938cc230e47388f3736d306eca25c_mv2.jpg?v=1757544484"},{"product_id":"sudden-impact-8-fluke-pearl","title":"Sudden Impact - 8” Pearl Fluke","description":"\u003cp\u003e\u003cspan\u003eGreat for Seabass, Halibut, Calicos, and Don't Forget Stripers and Largemouth Bass love a Magnum Fluke too! Fish weedless rigged on your favorite wide gap hook or pair with the \u003cspan style=\"color: rgb(255, 0, 0);\"\u003e\u003ca href=\"https:\/\/blueh20.com\/products\/dolphin-tackle-gitzm?_pos=1\u0026amp;_sid=885e9971f\u0026amp;_ss=r\" style=\"color: rgb(255, 0, 0);\"\u003eDolphin Tackle Co. Gitzem \"Seabass Special\" Leadhead\u003c\/a\u003e.\u003c\/span\u003e  \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAlso checkout\u003cspan style=\"color: rgb(36, 32, 31);\"\u003e the \u003c\/span\u003e\u003cspan style=\"color: rgb(255, 3, 3);\"\u003e\u003ca href=\"https:\/\/blueh20.com\/collections\/fishing-lures\/products\/fishoholics-7-fluke\" style=\"color: rgb(255, 3, 3);\"\u003eTPR flukes 7\"\u003c\/a\u003e  INSTOCK \u003c\/span\u003esuperior action with superior durability. This bait has crazy stretch for toothy saltwater species.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c!----\u003e","brand":"sudden impact","offers":[{"title":"Default Title","offer_id":49729576599857,"sku":"","price":4.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0247\/8299\/5510\/files\/8_PearlWhiteFluke.webp?v=1722469972"},{"product_id":"damiki-anchovy-shad-4","title":"Damiki - Anchovy Shad 4\"","description":"\u003cp\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003cstrong\u003eDamiki Anchovy Shad\u003c\/strong\u003e\u003cspan\u003e is a thin profile paddle tail swimbait ideal for use on umbrella rigs or fished alone. Damiki designed it to match up perfectly with the Damiki Pandla Jig Head. Its large paddled tail and high quality plastic construction allow the tail to come alive even at slow speeds, and the Pandla Jig Head helps give it increased body rock and tail action. Available in a range of proven colors, the Damiki Anchovy Shad is great for targeting pressured fish or bass schooling on tiny baitfish.\u003c\/span\u003e\u003c\/p\u003e","brand":"Damiki","offers":[{"title":"Pearl White","offer_id":51829633974577,"sku":null,"price":10.95,"currency_code":"USD","in_stock":true},{"title":"White Silver Flash","offer_id":51829634007345,"sku":null,"price":10.95,"currency_code":"USD","in_stock":true},{"title":"Pro Blue","offer_id":52929137443121,"sku":null,"price":10.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0247\/8299\/5510\/files\/812684018024.webp?v=1739826125"},{"product_id":"kicker-pickle-kick-3","title":"Kicker - Pickle Kick 3\"","description":"\u003cp data-start=\"118\" data-end=\"174\"\u003eDominate the Bass Scene with Pickle Kick \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eUnleash the power of the Pickle Kick—a bass-hunting powerhouse engineered through rigorous CFD testing and real-world validation. Crafted for trophy-caliber action, this ultra-durable plastisol swimbait delivers a lush, weed-resistant swim pattern that bass can't resist.\u003c\/span\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"391\" data-end=\"404\"\u003e\u003cstrong data-start=\"391\" data-end=\"404\"\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"405\" data-end=\"747\"\u003e\n\u003cli data-start=\"405\" data-end=\"519\"\u003e\n\u003cp data-start=\"407\" data-end=\"519\"\u003eAvailable sizes: PK-3 (.35 oz \/ 5 Pack), PK-5 (.5 oz \/ 4 Pack)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"520\" data-end=\"573\"\u003e\n\u003cp data-start=\"522\" data-end=\"573\"\u003eHook sizes from 1\/0 to 12\/0 for every application\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"574\" data-end=\"633\"\u003e\n\u003cp data-start=\"576\" data-end=\"633\"\u003eNatural baitfish profile with ribbed body for vibration\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"634\" data-end=\"688\"\u003e\n\u003cp data-start=\"636\" data-end=\"688\"\u003eTough, flexible plastic built for repeated strikes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"689\" data-end=\"747\"\u003e\n\u003cp data-start=\"691\" data-end=\"747\"\u003eWorks great on jig heads, lead heads, or weedless rigs\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"749\" data-end=\"831\"\u003e\u003cstrong data-start=\"749\" data-end=\"765\"\u003ePerfect For:\u003c\/strong\u003e\u003cbr data-start=\"765\" data-end=\"768\"\u003eHalibut • White Seabass • Calico Bass • Yellowtail • Rockfish\u003c\/p\u003e","brand":"Kicker","offers":[{"title":"Baitfish","offer_id":51660535365937,"sku":null,"price":11.99,"currency_code":"USD","in_stock":false},{"title":"Sexy Smelt","offer_id":51660535398705,"sku":null,"price":11.99,"currency_code":"USD","in_stock":false},{"title":"Bombora","offer_id":51660535431473,"sku":null,"price":11.99,"currency_code":"USD","in_stock":false},{"title":"Mackerel","offer_id":51660535464241,"sku":null,"price":11.99,"currency_code":"USD","in_stock":false},{"title":"Coastal","offer_id":51660535497009,"sku":null,"price":11.99,"currency_code":"USD","in_stock":true},{"title":"Kilianaire","offer_id":51660535529777,"sku":null,"price":11.99,"currency_code":"USD","in_stock":true},{"title":"Trifecta","offer_id":51660535562545,"sku":null,"price":10.99,"currency_code":"USD","in_stock":true},{"title":"Rice","offer_id":51660542968113,"sku":null,"price":10.99,"currency_code":"USD","in_stock":true},{"title":"SGR. 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